Tell your story.
Why advertorials
are the fastest way in print to boost your profits

Business features  are paid stories about your product or service, and presented in the same way as news. They break the mould of traditional advertising. Experts agree they are the fastest way in print to grow your business. You can submit your own text or pay to have one of our journalists interview you and write the advertorial for you.

The Range News particularly encourages and specialises in these business features. Our experience and research shows business features to be the most effective response-generating form of advertising. Business Features are, by their nature, “benefit dense” and “information rich”. Being written and presented from an objective, third person perspective makes this form of promotion more credible and authoritative than other methods. In addition, our writers and subs utilise the time tested, five step formulaic principles of AICDA (Attention, Interest, Conviction, Desire, Action) and scientific layout methods to maximise readership and to help guarantee each promotion works as effectively as possible.

Paint a compelling picture
in your customers' minds

Did you know the effectiveness of your advertising is directly related to the effectiveness of the internal representations that you create in other people’s brains? That’s why Business Features (advertorials) are so effective. They utilize the time tested and proven methods and can paint a glowing picture of your customers enjoying your product or service. Business Features actually encourage people to experience your product or service before they spend a penny to buy it.
Business Features are visually compelling. In fact research has shown that people are up to six times as likely to read what is (or looks like) an editorial.

Strategic Marketing

Now you can combine your advertorial with a package of big ads. TRN can offer packages at a great rate to keep the promotional momentum going in a flexible and sustainable medium term promotion. Ask about our Promo Pack. It's the strategic way to use TRN to grow your revenues.

Business Features :

• Business Features layout and style must meet TRN style guidelines. Measurements indicated may vary slightly for special advertising supplements, to allow for banners.

Interested? Send an enquiry for more information.

  

Six reasons why advertorials are the fastest way in print to grow your business.

1. Range News Business Features (advertorials) tell your story in a compelling way. We use colour pictures. We use reader-pulling headlines. We use compelling sub-heads and captions to lever people into the story (and help them through your door).
2. Business Feature information stays with people longer: We often receive feedback from clients who are still picking up the phone to answer calls from people who read their Business Feature more than 12 months ago. That’s right, a year after the Business Feature appeared, it was still working? Business Features (advertorials) are memorable because they impart a lot of information. People may not be ready to buy straight away. But they will be more likely to retain information gleaned from a benefit-dense Business Feature.
3. Business Features have a better chance of being read. Let’s face it. Readers read newspapers primarily for the stories. Advertising experts agree that ad features (or even display ads designed to look like news) have a greater chance of being read than regular display ads.
4. Business Features are more credible. Because a Business Feature is presented as news, in the readers’ mind it is instantly more credible. When it is presented in a newspaper it is also more authoritative, more respected.
5. Business Features are more objective. When you are working your business every day sometimes it is hard to see the wood for the trees. Our people are trained to look at your business from the customers’ perspective, so they are highly objective. And they are highly effective at telling your customers exactly what they need to know to ease the transition from just “thinking about doing business with you”, to actually doing business with you.
6. Business Features contain more information: People need relevant information before they make a purchase. Business Features are information-rich and benefit-dense – designed to give people plenty of info in a compact, cost effective format.