Did you know ... ?
Newspapers are the single most credible and effective advertising medium today.
Newspaper advertising is viewed by readers as credible and non-intrusive.
Half of a retailer’s weekly business is derived from consumer purchases which are not planned.
Of those making an unplanned purchase 41% had seen or heard advertising about the product.
Newspaper advertising triggers more spontaneous purchases than any other medium.
Businesses need to cast a wide advertising net to reach a thin market. Advertising must:
reach everyone possible, especially since you don’t know who will be buying.
be executed consistently and frequently.
The average consumer receives 3000 commercial messages a day. What are you doing to rise out of the clutter?
Advertising stays in front of your prospects when you can’t be.
Advertising is the best form of long-range bombing. The best way to build name recognition on a broad basis. The best way to build top-of-mind awareness and to promote Word of Mouth Marketing.
50% of all purchasing is motivated by advertising.
Advertising gets your name into the marketplace and enables you to connect with customers and prospective customers.
Advertising creates more top of mind awareness than all other areas of Marketing combined (personal contact, brochures, education, direct mail and PR).
Advertising makes all your other marketing methods work better.
Advertising stays in front of all buyers all the time, especially unknown buyers.
A large percentage of buyers are driven by advertising.
To gain more credibility advertisers are using the local newspaper as their direct mail envelope to deliver catalogues, sales letters and flyers.
An American study with the Atlanta Journal and Constitution showed newspaper advertising brought in 2.7 times more sales dollars per dollar spent than did direct mail, on average.
60 percent of consumers rate newspapers as the most believable form of advertising.
Advertising is fully tax deductible.
If executed professionally - and contrary to what your accountant might think - advertising is an investment, not an expense.
